ItвЂ™s the Italy of the tree knocking at the door. The arrival of this new Ape is announced with an appropriate promotional campaign, millions of leaflets in five different languages вЂ‹вЂ‹and significant promotional activities in the points of sale. The first Ape of 1948 inherits from the Vespa all the fundamental characteristics вЂ“ even though it has a three-wheel structure вЂ“ besides of course the front section and the 125 cc engine mounted on the Piaggio scooter in 1948, and originally a displacement of 98 cc.ДЄfter the first improvements with the B version, a new model emerges, the Ape C, the first Ape with a closed cab and door (initially intended as an option, becomes standard equipment after only a few years), a very small truck weighing up to 350 kilos can load. В«TheвЂњ Ape вЂќmoto-van is destined for success вЂ“ writes Motociclismo magazine вЂ“ It is a very modern vehicle with limited costs and consumption, within the reach of the most modest company, but designed without false economy according to rational criteria, both in terms of functionality and construction В». From the observation of daily reality and its needs arises the Ape, an intuition of Enrico Piaggio and Corradino DвЂ™Ascanio. The transport of goods is entrusted to large trucks, clearly of military origin, to expensive commercial vehicles resembling automobiles or to heavy and slow moped bicycles while in the city mainly three-wheeled vehicles with pedals and pushcarts are used. The Italian economy is slow to get back into motion, and with it industry, trade and craft activities.

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